Images
7.0.8 Data Sets, Software, Measurement Instruments, and Apparatus. See page 210 of American Psychological Association (Ed.). (2010). Publication manual of the American Psychological Association (6th ed). Washington, DC: American Psychological Association.)
Rightsholder, A. A. (year). Title of Software or Program [Description of form]. Retrieved from http://xxxxx
Primal Pictures. (2015). 3D Atlas: Head and Neck: Eye: Orbit From Above (layer 8, frame 1) [Image]. Retrieved from http://www.anatomy.tv/interactivehead2014/release/default.aspx?app=interactivehead_flash&rqid=0
Videos
7.07 Audiovisual Media: 49. Video
See page 209 of American Psychological Association (Ed.). (2010). Publication manual of the American Psychological Association (6th ed). Washington, DC: American Psychological Association.
Name of Producer (Producer). (Year). Title [video]. Available from http://
Primal Pictures (Producer). (2015). Lateral view of the depression and elevation of the temporomandibular joint [Video]. Retrieved from http://www.anatomy.tv/interactivehead2014/release/default.aspx?app=interactivehead_flash&rqid=0
NOTE: The APA style blog lists a variation of the above reference for a streaming video database. Instead of using "Available from" in the citation as indicated in the APA Publication Manual, the video directions state "Retrieved from." This language is consistent with the recommendations for images above as well as for ebooks, where you differentiate between media sources you can obtain freely online versus ones you accessed via a licensed subscription. Since Anatomy.TV is a licensed product, the library's recommendation above is in alignment with the APA video tutorial.