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Healthcare Administration

Resources for MHA Students

SWOT in Business Source Complete

A SWOT Analysis provides detailed information about a company’s strengths, weaknesses, opportunities, and threats. The SWOT Analysis data indexed in EBSCOhost is provided by MarketLine, a leading provider of online database and analysis services for key industry sectors. MarketLine provides unbiased expert analysis and in-depth forecasts for seven industry sectors:

  • Automotive
  • Consumer Markets
  • Energy
  • Financial Services
  • Pharmaceuticals and Healthcare
  • Technology
  • Transport and Logistics

 

What is a SWOT Analysis? Support - EBSCO Help. https://help.ebsco.com/interfaces/Business_Searching/Business_Source_FAQs/What_is_SWOT_Analysis. Published May 6, 2016. Accessed August 30, 2017.

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