Mendeley: Citation Manager, Social Networking Tool or Publisher Data Mining Utility?
Elsevier, one of the worlds largest STM publishers, acquired Mendeley in 2013. What was once a free software developed by grad students became a very useful tool to gather data about what resources academics are interested in reading. You can see the public results of this data gathering when you use other Elsevier products like Scopus (see box at right). Information is a commodity. Your research is big business.